01
Lead and pipeline management
Stages, statuses and follow-up logic specific to your sales motion. Track every opportunity from first contact to close — without spreadsheet drift.
A Random CRM
Customer management built for how your team sells.
A Random CRM is ARC's customer management line for SMEs that need a clear pipeline, reliable follow-up and a single view of every client relationship — without the complexity of enterprise software.
What we build
Customer systems shaped to your sales cycle.
Generic CRMs are built for the average team. A Random CRM is shaped around your specific sales motion, service process and customer type — with only the fields and views your team actually uses.
02
Client history and context
Full client records with communication history, documents, service notes and timeline — accessible from any device, always current, visible to the whole team.
03
Follow-up automation
Automated reminders, follow-up sequences and escalation triggers so no lead falls through. Your team always knows what needs attention and when.
Capabilities
What A Random CRM includes.
Contacts and accounts
Every contact, organized
Centralized contact records with full history, notes, tags and relationship context — searchable, filterable and accessible by the whole team.
Pipeline visibility
See every deal at a glance
Board and list views of your active pipeline, filtered by stage, owner, value or date. Drag to move deals forward. No manual updating.
Reminders and tasks
Nothing missed
Task assignment, follow-up reminders and due date tracking tied to specific contacts and deals. Your team works from a clear daily action list.
Reporting and analytics
Sales performance, visible
Close rates, pipeline health, revenue forecasts and team performance — built-in reports without exporting to spreadsheets or relying on one person to compile them.
For whom
Teams that need more than a spreadsheet, less than Salesforce.
A Random CRM is built for growing SMEs where the sales team is 2 to 15 people, the sales cycle involves real follow-up, and clients expect consistency. It replaces the combination of spreadsheets, WhatsApp threads and calendar reminders that most teams use when no proper system exists.
Ready to bring clarity to your customer pipeline?
Start a conversation