Brand library

Brand Assets.

Logos, icons, visual identity and usage examples for ARC / A Random Company. Two logo families — the short ARC mark and the full A Random Company lockup — across every approved variation.

01 — Families

Two logo families.

Every asset is available in two flavours. Pick the family that matches the context: short and compact, or full and explicit.

ARC — A Random Company primary logo
Family A

A Random Company — Full lockup

The full-name family includes the "A Random Company" subtitle. Use this lockup for cover surfaces, official documents, brand-first hero sections, press kits, and anywhere first-impression clarity matters.

With subtitle Vertical · Horizontal · Wordmark
ARC short logo, symbol with ARC text
Family B

ARC — Short mark

The short family drops the subtitle and keeps the streak + "ARC". Use it inside the product, in the navbar, on dense UI, social avatars, app icons, and anywhere the brand is already understood.

No subtitle Symbol · Compact UI · Avatars
02 — Variations

Every approved variation.

Primary, horizontal, monochrome, reversed, one-color, wordmark, symbol — both families included. Use the filter to narrow by intent.

Filter
03 — In context

How the marks live in the wild.

Real-world mockups: light and dark backgrounds, navbars, hero sections, business cards, signatures and social profiles. Each example calls out which logo file it uses.

Primary on Frost — arc-logo-primary.svg
Reversed on Ink — arc-logo-reversed.svg
Monochrome black on Card — arc-logo-monochrome-black.svg
Monochrome white on Vermillion — arc-logo-monochrome-white.svg
arandomcompany.com.mx

We solve the systems behind growing businesses.

Editorial restraint. Vermillion intent.

Website header — arc-logo-horizontal-arc-only.svg

A Random Company

Páginas web, CRM, ERP y automatización para empresas que ya operan.

Hero section (light) — arc-logo-primary.svg

A Random Company

Editorial restraint, vermillion intent — built around how your team actually works.

Hero section (dark) — arc-logo-reversed.svg
Jesús A. Pool Zapata Founder · A Random Company
CS@arandomcompany.com.mx
+52 999 129 8284
Email signature — arc-symbol.svg
Jesús Pool · Founder CS@arandomcompany.com.mx · +52 999 129 8284
arandomcompany.com.mx · México
Business card · Frost — arc-logo-horizontal.svg
Jesús Pool · Founder CS@arandomcompany.com.mx · +52 999 129 8284
arandomcompany.com.mx · México
Business card · Ink — arc-logo-monochrome-white.svg
@arandomcompany A Random Company · México
Social avatar
Square mark 1024 × 1024 PNG
Square logo
LinkedIn Profile image
LinkedIn profile
Instagram Profile image
Instagram profile
04 — Favicons

Browser, desktop and mobile icons.

All approved favicon sizes plus app icons, maskable PWA icons, Safari pinned tab and webclip.

16 ×16
32 × 32
48 × 48
Apple touch
Android 192
Maskable
Webclip
All sizes side-by-side
05 — Social

Social media kit.

Covers, banners, profile images and open-graph cards for every major platform — both families included where it applies.

06 — Color

Slate v1.0 palette.

The official ARC token set. Ink for type, Frost for surface, Vermillion for intent — used sparingly. All other tones are tints of Ink.

Ink #1B1E2A · --arc-ink
Vermillion #D43828 · --arc-vermillion
Frost #EDEEF2 · --arc-frost
Steel #7A7E92 · --arc-steel
Cloud #D8DAE6 · --arc-cloud
Card #F6F7FA · --arc-card
Paper #FFFFFF · --arc-paper
Vermillion soft #F4D8D4 · --arc-vermillion-soft
07 — Documents

Tokens, guides and source files.

The complete brand archive — CSS / JSON tokens, the original brand guide, the AI agent instructions, sample HTML pages and editable SVG sources.

Use the marks

Right file, right context.

If something is missing — a new size, a new format — write to the brand owner before improvising.

Path copied